About the Nora Snoring Solution
The Story Behind Nora
Every product has a story behind it, including Nora.
Behrouz Hariri, a gentleman from Toronto, Canada, is the co-founder of Nora. He has a background in product design and consulting. Mr. Hariri accredits his father with coming up with the idea in order to solve his own snoring problem.
Taking his father’s idea to the next level, Hariri further developed the Nora in his garage and tested it in bedrooms of friends and family. A few months later, he launched a Kickstarter campaign on October 14, 2015 in an effort to raise money for further product development. Not surprisingly, the campaign had reached 40% of it’s goal within the first day. A month later, on November 12th, Hariri had over 3,400 backers and raised over $800,000, making it one of the more successful Kickstarter campaigns.
While several factors come into play, the success of Hariri’s Kickstarter campaign may be attributed to the fact that an estimated 40% to 50% of adults deal with snoring on a nightly basis. Providing an innovative solution to a common problem and presenting an effective pitch video is a surefire way to realize success on Kickstarter.
While Nora is a young company, it has already made several appearances in publications and television shows such as Reuters, NBC News, Wired, Maxim, Taxi, Business Insider, and Van Winkle’s among two dozen others.
What is Nora?
The Nora Smart Snoring Solution is an innovative anti-snoring device that’s unlike anything that is currently on the market such as mouthpieces, chinstraps, nose strips, nose clips, throat spray, herbal remedies, etc. In fact, with Nora, you don’t wear, ingest or attach anything to your body.
It’s an inflatable device that you slide under you pillow and it’s controlled by a small inconspicuous cordless transmitter, appropriately named a “bedsider”, that rests on your nightstand and detects snoring. Once snoring is detected, the bedsider transmits a signal to the inflatable device under your pillow and a silent pump is activated. This pump inflates or deflates the air pouch inside of the pillow which slowly raises or lowers your head up to 2″ over the course of 30 seconds. Nora continuously listens and makes adjustments by raising or lowering your head until snoring is no longer heard. This adjustment process is ongoing throughout the night which keeps your snoring under control.
The movement of your head is very gradual, allowing you to sleep undisturbed.
But How Does it Stop Snoring?
This device sounds very interesting but how does raising or lowering the head control snoring?
In order to understand how the Nora works, it’s important to first have an understanding of exactly why we snore.
While there are numerous causes of snoring, the most common cause is a partial collapse of the airway. As we sleep, our body and muscles relax which cause the airway to become narrow. As air rushes past a narrow opening, loose fatty tissues begin to collide with each other, causing the sound of snoring. While this is the most common cause of snoring, there are other conditions such as a deviated septum, nasal polyps, or other airway abnormalities that may contribute to or cause snoring. A partially collapsed airway is however the most common cause of snoring.
Raising or lowering the head stimulates the airway muscles, causing them to tighten and prevent the collision of fatty tissues.
During the developmental stages, Hariri asked friends and family members to test the Nora prototypes and to keep a sleep journal to document their experience. Hariri claims that his product was so successful that those testing it hesitantly returned the prototypes to him because they experienced such great results. While this is not scientific evidence, it’s certainly an indicator that it may provide relief to snorers.
The concept of such a product successfully preventing snoring seems plausible. After all, scientific evidence shows that mandibular advancement devices work by holding the jaw forward and tightening the muscles in the airway. While Nora takes a different approach, it targets muscles in the same area. Could this be the next generation of non invasive anti-snoring devices?
How Much Does Nora Cost?
So how much will you pay for the Nora? When the Kickstarter campaign was initially launched in 2015, the first backers were able to pre-order theirs for $179. Today, they are priced at $300 with an occasional discount of $41, bringing the total to $259 with free shipping to both the US and Canada. International shipping is also available for an additional charge.
While a bit pricey, if Nora is actually effective, it may be worth every penny.
Guarantees and Warranties
Nora comes with a 1 year limited warranty that covers manufacturer defects as well as a 30 day satisfaction guarantee. The warranty is valid for 365 days from the date of purchase and covers material and workmanship under “normal use”.
As for the 30 day guarantee, Smart Nora INC. will refund your full purchase price if you are not fully satisfied. In order to receive a refund, you must return the device in it’s original condition within 30 days of purchase.
The guaranty and warranty are two attractive selling points.
Can Nora Be Used to Treat Sleep Apnea?
According to the National Sleep Foundation, approximately 18 million adults in American have Sleep apnea which requires treatment from devices such as a Continuous Positive Airway Pressure machine (CPAP).
Nora’s terms and conditions specifically state that their products are designed to provide you with snoring relief and/or reduced sounds of snoring. They further explain that Nora is not a medical device nor is it regulated or approved by the FDA.
Furthermore, their FAQ page reiterates that it’s a non-medical device. However, it can be used by those with sleep apnea to reduce snoring but it should not be used to replace physician prescribed treatment.
iOS and Android App
While fully functional without an app, Nora can sync with your smartphone to provide audio recordings of your snoring as well as other information on your sleeping habits such as the number of hours you slept, the number of times Nora was activated, and the peak decibel level of your snoring. This valuable information can help you to track and better understand the effectiveness of the Nora.
As for the App, they offer the iOS version while the Android App is currently under development and is expected to be released in the coming months once the first batch is sent out. Because iOS users are approximately 70% of their customer base, Nora decided to develop the iOS first.
When Will I Receive My Nora?
A common question asked by those who have placed a pre-order is “When will I receive my Nora?”.
When initially launched, the company anticipated the first ship date to be in early June 2016, just in time for Father’s day. However, according to updates provided on their blog, this date was pushed out further as they worked to fine-tune their product. They also spent some time traveling to China and Japan in search of factories to produce the components that are used to create the Nora and ultimately a factory that can assemble the finished product.
As of September 26, 2016, they are in pre-production and have produced the first 100 units which are currently going through Engineer Validation Testing and Quality Assurance. They are also submitting for FCC and CE certification.
That being said, the company is anticipating the first batch to ship out in November 2016. Those who ordered recently can expect a ship date of January 2017. According to their website, the company anticipates their shipments to go out on time.
My Personal Review of Nora
So far, I have shared information that I have gathered about the Nora. As with all anti-snoring products that I review, I always put them through two or more weeks of rigorous testing and provide raw unfiltered information on product performance to my readers.
As mentioned, the Nora still has a pre-order status and the first batch is expected to be released in November 2016. Once in full production, I hope to get a hold of one to try out and share my experience here. Please bookmark this page and stay tuned…
Since publishing this article back in October, I have received an overwhelming response from readers who would like to know if I ever got a hold of the Nora. At a cost of $300, this is a bit more than I’m able to spend at the moment. If you would like to see a review of this product on my site, please reach out to the company who sells this product by contacting them at email@example.com and tell them that you would like to see a demonstration and review featured on this website. Thank you.Share This Post: